The Core Lessons, Applied to AI

• Pick a beachhead: one use case, one persona, one workflow

• Build a whole product: AI alone is not enough, surround it with process and support

• Find pragmatist references: case studies beat demos every time

• Position against a market alternative, not against doing nothing

• AI coding assistants crossed by targeting developers first, a receptive pragmatist niche

• Legal AI crossed by delivering full contract review workflows, not just raw LLM output

• Customer support AI crossed by pairing with human escalation paths and clear SLAs

• Geoffrey Moore himself notes the goal is platform durability beyond 2026 as AI infrastructure matures